AI Search7 min· Jul 2026
The GEO Playbook: Getting Cited Inside ChatGPT & Perplexity
A step-by-step framework for structuring entities, schema and authority so LLMs quote your brand as the source.
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Blog & Insights
Playbooks from the AI marketing frontier.
Everything we're learning about AI search, SEO, performance and automation — written by the operators actually shipping the work.
Performance9 min· Jun 2026
Kill Last-Click: The 2026 Attribution Stack That Actually Works
Server-side tracking, MMM, incrementality tests and why GA4 alone is no longer enough.
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Creative6 min· Jun 2026
AI Commercials That Convert — 12 Hooks We Ship Weekly
The exact hook library and creative testing loop we use for high-velocity ad accounts.
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Automation8 min· May 2026
Build a 24/7 AI SDR in One Week — HubSpot + Agents + Slack
A working blueprint for lead qualification and routing without hiring another rep.
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SEO10 min· May 2026
Semantic Clusters: How to Actually Structure a Modern Content Site
Topical authority, entity mapping and internal linking — beyond the surface-level advice.
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Strategy12 min· Apr 2026
The 10× Growth Stack: What a Modern Marketing Team Actually Looks Like
Roles, tooling, cadence and reporting — an operating model built for the AI era.
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Full essays · coming soon